I'm a successful Creative Director, User Experience Specialist, and Persuasive Designer that has created everything from games and apps, to websites, digital campaigns, and back. My career has spanned large agencies to influential startups, allowing me to work with thought leaders, cutting edge companies, and titans of industry on both sides of the Atlantic.
As a passionate leader and conceptual creator, I have successfully directed teams of designers, creatives, and developers to craft the most impactful experiences possible. Whether pitching concepts to connect people through social dynamics, defining design patterns across multiple platforms, or developing games that motivate change; my extensive experience has made me extremely knowledgeable in the art of engagement.
I’m a designer through and through that thrives on every obsessive detail of a product, from the preliminary research that defines it, to the architecture and interactions that bring it to life.
I prefer form to follow function, and functionality to be grounded in research that matters. I’ve worked with industry leading behaviorists and fortune 500 companies to conceive and design revolutionary digital products, developed a world class user experience team from the ground up, and developed lean, user centered processes that formed a company’s entire UX offering.
I love nothing more than big concepts brought to life in pixel perfection. I'm a digital native that isn't much for print, but if you want a high-impact experience delivered through an OS specific interface, or a beautifully responsive cross-platform design, I can do that with fervor all day.
I've spent a significant portion of my career delving into the psychology of why we do what we do and discovered ways to motivate people to do that little bit more. I've used wearable technology to promote healthy weight loss in adults, designed a biometric game that increased children's activity by 20%, and overseen games that change the way we think about medicine and technology. The application of game mechanics to user behavior is what I've become expert in, and has quickly become my superpower as a designer.
This is a selection of projects that I like to speak about the most. It’s a purposeful mix that spans my career to date, demonstrating the breadth of my skills and the beauty in all that I devise, conceptualize and create. I hope you like what you see.
Whether you're looking to build a team of innovators or develop a product that gets noticed, I'd love to lend a hand. Please get in touch, tell me what you're up to, and together we can make your next project our biggest success.