Meet Jesse Spink, he crafts compelling digital experiences for fast companies and big thinkers.
Jesse Spink is a successful, highly skilled Digital Creative Director that's worked for cutting edge interactive firms on both sides of the Atlantic and directly with some of the world's top brands. Through his experience Jesse's grown a portfolio that includes some of the industry's most innovative and dynamic companies; Nike, Coca-Cola, British Airways, Hyundai, CBC, CTV, Fluevog, Armada Skis, and Whistler/Blackcomb, to name just a few.
Jesse's skill-set as a Digital Creative Director spans a wide array of disciplines both creative and technical, with a focus on beautiful usable aesthetics and integration with the latest technologies. Whether concepting a viral campaign to engage the masses, designing a game and its mechanics to increase user retention or crafting the next high-concept approach to building brands online, Jesse's extensive experience has made him extremely knowledgeable in the art of digital engagement.
Project: Coke Zone
Role: Concept, Art Direction, Design, Flash Development
Agency: Carlson Marketing UK
Technologies: Flash, XML, Photoshop, Illustrator
Details: While working with Carlson Marketing UK, I was given brand ownership of the Cokezone.co.uk site design and interactive development. The goal of the Coke Zone site was to constantly engage its users with new updated rewards while informing them of how the Coke Zone program worked.
With the stated project goals in mind I designed and developed several solutions to suit the needs of both the client and the end user; an interactive cover flow type carousel to better merchandise featured products on the home page, an engaging interactive overview of the program , the prizes and how it worked, as well as a re-worked site architecture.
Comps: Have a look »
Link: http://www.cokezone.co.uk
Project: Nike 6.0 Limited Edition Shoe 360 Displays
Role: Art Direction, Interactive Product Design, Flash Development
Agency: Fusebox Creative
Technologies: Flash
Details: While at Fusebox Creative we were engaged to create interactive product displays for all of the 2008 Nike 6.0 Limited Edition shoes. The brief was to develop an immersive interactive product display that showcased every angle of the shoes and soles for prospective online buyers to explore and interact with. I provided the art direction, design and flash development as well as overseeing of the product photography. Final integration of the interactive display's into the Nike 6.0 was done in conjunction with Nemo Design, Nike's contracted flash development firm.
Link: http://nike6.com
Project: British Airways
Role: Art Direction, Concept, Design, Flash Development, UX, IA
Agency: Carlson Marketing UK
Technologies: Flash, Google Maps, Streaming Video, XML, Photoshop, Illustrator
Details:Under the guidance of Trefor Thomas and alongside fellow Art Director Bjorn Jansen, we co-concepted and designed a brand strategy for British Airways of behalf of The Carlson Marketing Group. The proposed strategy was a 90 day festival hosted by BA; London Happening. The development of this project included conception, design and development of an interactive sample site, including all accompanying media and the design of all supprting print collateral.
Comps: Have a look »
Link: Offline
Project: CBC geologic Journey 2
Role:Art Direction, Motion Graphic Direction, Design, Interface Design
Agency: Dare Digital
Awards: Honoree and the 2011 Webby's
Technologies: Flash, Motion Graphics, Video, Twitter
Details: On behalf of CBC television and 90th Paralell Productions we were asked to design a compelling interactive experience that demonstrated the power and magnitude of earths internal forces. The goal was to supplement the learning experience of the television series and add a level of relevancy through the integration of real time geological data and specifically targeted twitter conversations. We wanted to to take the visitors through the annals of time to demonstrate how the world was formed and how it is constantly evolving under our feet every second of every day. The experience opened with a 30 second motion graphics piece that told the story of the planets power and evolution, then transitioned into a compelling interactive timeline that gave relevancy to the event's that have literally shaped our word. Take a few minutes to explore the power and magnitude of our planet.
Comps: Have a look »
Link: http://www.cbc.ca
Project: Fluevog 40th Anniversary Viral Microsite
Role: Art Direction, Design, Interface Design, IA
Agency: Dare Digital
Technologies: Facebook Connect, Flash
Details: At Dare we were asked to come up with a compelling viral experience to raise awareness of the John Fluevog 40th anniversary and leverage the odd and mysterious persona of the John Fluevog brand. Fluevog challenged us to come up with concepts that pushed the boundaries of the unexpected and made use of the quirky brand's history while pushing it forward in a new fresh direction. We came up with several amazing ideas that achieved and exceeded the clients goals with a visually stunning design and a distinctly mysterious feeling.
Comps: Have a look »
Link: Offline
Project: Siege iPhone casual game
Role: Creative Direction, Game Design, UI direction
Agency: Ayogo Games
Technologies: Unity 3D
Details: If I told you, I'd have to kill you. There's not a lot I can tell you about this one and even less that I can write here in public view. So when we meet ask me about the project and I can tell you about how we designed the game, what technologies we used and how I directed the artists, designers and engineers to create what may possibly be the most innovative game ever envisions for the iPhone.
Comps: Have a look »
Link: Are you kidding me?
Project: Armada Skis Website Re-Design
Role: Art Director, Interactive Product Designer, Information Architect, UX
Agency: Fusebox Creative
Technologies: PHP, Drupal, Flash, Website Analytics, XML and Streaming Video
Details: While working with Fusebox Creative we were approached to completely re-design and re-develop the Armada Skis website. The focus was to build Armada's presence in the ski world as the next big company to watch and an innovator in the industry. With the design of this all new website Armada wanted to give huge presence to their outstanding team and innovative product lines through the use of interactive flash product displays, streaming video and podcasting. I took this project from concept to completion by art directing and designing the entire site, from the early stages of IA all the way through to how and where products would be merchandised and showcased. The first development was so immensely successful that Armada approached us on an annual basis to give the site a seasonal face lift to match the evolution it's hard and softgood product lines.
Comps: Have a look »
Link: http://armadaskis.com
Project: Hyperlite Wake MFG. Website Re-Design
Role: Art Direction, UI Designer, Information Architect
Agency: Fusebox Creative
Technologies: Flash, PHP, Drupal, Website Analytics, XML and Streaming Video
Details: Fusebox Creative set upon me the task to re-design, re-merchandise and optimize the the entire Hyperlite corporate website. My brief was to overhaul the entire look and feel of the website while keeping within the tight constraints of the custom product CMS and Drupal based architecture. In addition to the all new look and feel I designed an entirely new team section, interactive product displays, video features, email campaigns, as well as the merchandising and usability optimization of the 2008 product line.
Comps: Have a look »
Link: http://hyperlite.com
Project: Career Explorers
Role: Creative Direction, Art Direction, Game Design, UX/IA Direction
Agency: Ayogo Games
Technologies: Unity 3D
Details: Work BC and the Ministry of Jobs, Tourism and Economic Development tasked Ayogo with designing and developing a game that would raise awareness for children ages 8-13 about the many career opportunities that will be available to them when they finish school. Early on we decided the best way to make this game as fun and compelling as possible was to create an immersive 3D game that showcased the beauty of the province and the demonstrated the wide variety of work available to the kids. Unity 3D was our only choice to deliver this level of 3D interactivity experience on the web, and with that we dove into the project head on. There were challenges and learning curves, victories big and small and by the end of the project we all were able to stand back and admire the most progressive 3D game we had built to date. As of writing the site hasn't launched yet, but will at the think below for the 2011 school year.
Comps: Have a look »
Link: http://www.careerexplorers.ca
Project: Mystery Skateboards Website
Role: Co-Designer
Agency: Fusebox Creative
Technologies: HTML, Flash
Details: As a very tight and stringent brand Mystery Skateboards came to us at Fusebox Creative to implement their newly created site design and launch it live to the world. The end result was a stoked client that was able to make use of their skilled in-house designers and myself to launch their new website on an extremely tight timeline.
Comps: Have a look »
Link: http://mysteryskateboards.com
Project: Art Director, Interactive Product Designer, Information Architect, UX
Role: Designer, Developer
Agency: Fusebox Creative
Technologies: Flash, PHP, Drupal, XML and Streaming Video
Details: Fusebox Creative again set upon me the task to re-design and update the entire HO Sports website. My brief was to overhaul the entire look and feel of the website while keeping within the tight constraints of it's custom product CMS and Drupal based architecture. In addition to the all new look an feel I developed an entirely new team section, interactive product displays, video features, email campaigns, as well as redesigning the online merchandising of the new 2008 product line.
Comps: Have a look »
Link: http://hosports.com
Project: Von Zipper Eyewear 360 Displays
Role: Art Direction, Interactive Product Design
Agency: Fusebox Creative
Technologies: Flash
Details: At Fusebox Creative we created an interactive display for Von Zipper's entire 2007 eye wear line. The brief was to develop an all new interactive flash display based on their outdated QTVR photography. These displays were intended to showcase every angle of their new glasses and goggles for prospective online buyers to engage and interact with. The final product was a success that allowed online customers to get a first hand view of the shades and gogs they were about to buy.
Link: http://vonzipper.com
Project: University of Whistler Blackcomb Website
Role: Creative Direction, Concept, Design, Information Architecture, UX
Agency: Look Spink Walker
Technologies: PHP, XML, Custom CMS, Flash Streaming Video
Details: Whistler/Blackcomb consulted myself to produce an online learning tool targeted at their overseas holiday resellers in the UK, Russia and Australia. The goal was to develop a fun and engaging e-learning website that informed as well as entertained Whistler/Blackcomb's overseas holiday booking companies on the the in-depth details about the Whistler/Blackcomb resort. The entire site was designed and co-developed by myself and colleague Oliver Walker, and represented what was to become our first foray into gamified mechanics in web design.
Comps: Have a look »
Link: http://uwb.ca
Project: Müller Corner Micro-Site
Role: Art Direction, Concept, Interactive Design, Flash Development, UX, IA
Agency: Carlson Marketing UK
Technologies: Flash, Streaming Video, XML, PHP
Details: As brand owner of Müller for Carlson Marketing UK, I was given the opportunity to art direct and design an interactive micro-site for the Müller Corner product range. The site's goal was to promote the Müller Corner range while corresponding with the above the line TV ad campaign and the "Mix it your way" product slogan. In addition to the Corner micro-site I was also involved in the art direction and design optimization of many promotional and functional overhauls to the Müller corporate website.
Comps: Have a look »
Link: Offline
Project: Hiccups Facebook Game
Role: Creative Direction, Game Design, UX, IA
Agency: Ayogo Games
Technologies: Facebook, HTML 5, Javascript
Details: Sparrow Media on behalf of CTV asked us at Ayogo to create a game designed to spread the message and build excitement for season two. The challenge of the project was to create a game that could leverage pre-existing footage and built excitement about the show with viral extensions that spread the message across the web. The game was extremely well received and in conjunction with a parallel twitter campaign and online contest it helped penetrate new audiences and increase online awareness by over 400%.
Comps: Have a look »
Link: http://apps.facebook.com/hiccups/
Project: Blackbox Distribution Feature Gallery
Role: Art Direction, Design, Flash Development
Agency: Fusebox Creative
Technologies: Flash, PHP, XML
Details: Blackbox Distribution requested Fusebox Creative to develop and implement an easily updateable flash photo gallery that would fit within the tight confines of their existing CMS which managed all of the content and features of the website. The goal was to create an easliy updated phtogallery that could be managed by the team as they were on location around the world. The end result was an easily managed XML driven flash gallery which could be quickly updated as the team toured the globe, uploaded photo's and stories. With this feature implemented every team trip could be easily updated by the team and showcase the brand, product and attitude of the BlackBox family of companies.
Comps: Have a look »
Link: http://blackboxdist.com
Project: Steel MX Website
Role: Art Director, Interactive Designer, Information Architect, UX
Agency: Fusebox Creative
Technologies: HTML, XML, Flash
Details: While at Fusebox Creative, Steel MX engaged us to concept and develop their entire online brand experience. The goal was to launch the Steel MX brand to the world solely through their website and online store. One of the major considerations of this project was the lack of lifestyle photography which is usually prolific in branding and design for actionsports companies such as Steel MX. The resulting focus was to be predominantly on the product, through the use of detailed product photography, well crafted copy and immersive 360 product displays. The end result was a hugely successful company launch aided by a strong grassroots viral campaign.
Comps: Have a look »
Link: http://steelmx.com
Project: Forum Snowboards 2008 Boots 360 Display's
Role: Art Direction, Interactive Product Design, Flash Development
Agency: Fusebox Creative
Technologies: Flash
Details: With Fusebox Creative I art directed, designed and developed an interactive product display for the entire 2008 Forum Snowboards boot line. The brief was to develop an immersive online experience that showcased every angle and every stitch of their boots. The final product was a success that allowed prospective online buyers to get a "hands on" feel for the boots they researching and buying online.
Project: Hyundai UK
Role: Design
Agency: Carlson Marketing UK
Technologies: Flash, Photoshop
Details: Hyundai UK, another of Carlson UK's large corporate clients, employed us to design, develop and maintain their Hyundai UK website. I had the distinct pleasure of designing and merchandising key aspects of Hyundai.co.uk and a cross-section of its as seasonal facelifts.
Comps: Have a look »
Link: http://www.hyundai.co.uk
Project: Rough Trade Album Club
Role: Art Direction, Concept, Design
Agency: Carlson Marketing UK
Technologies: Flash, Photoshop, Illustrator
Details: Rough Trade hired Carlson Marketing UK to concept and develop a viral strategy to further promote their monthly Album Club. Myself and James Minta co-concepted the strategy for an interactive Mix Tape based on the music included in the Album Club catalog. The concept was a retro ghetto blaster that allowed users to mix their own interactive album and share it with friends. Along with the streaming music were quotes and comments to further engage your friends you passed the tape on to. Once created you could email the mix on to anyone, whom in turn could rate the album as well as create their own. In hindsight this was a viral micro-site before viral was even a concept, let alone a buzz-word.
Comps: Have a look »
Link: Offline
